Paid Acquisition & Revenue Operations.
Stop paying for "clicks" and "impressions." We engineer high-velocity acquisition systems that drive pipeline revenue. Precision targeting on Google and LinkedIn for UK businesses that demand measurable ROI.
Clicks Are Not Cash.
Most agencies hide behind "traffic" numbers to justify their fees. We only care about the metrics that show up on your P&L.
The "Agency" Way
// High Burn Rate
Focuses on 'Traffic' and 'CTR' (Click-Through Rate).
Vanity metrics that don't pay the bills.
'Spray and Pray' broad audiences.
Paying to show ads to people who can't afford you.
High traffic, zero conversions.
Budget exhausted with nothing to show for it.
The ByteBadger Way
// High ROI
Focuses on CPQL (Cost Per Qualified Lead) and CAC.
We track how much it costs to acquire a CUSTOMER.
Sniper Precision. Job Titles, Company Size, Industry.
Your ad is only seen by decision-makers.
Low volume, high-intent leads.
Prospects who are actually ready to sign contracts.
The Growth Engine.
We don't guess. We deploy proven acquisition protocols.
Google Ads High Intent Capture
Search Engineering (PPC)
We capture demand exactly when it exists. We target 'Buying Keywords' (e.g., 'Enterprise ERP Pricing') and ruthlessly exclude tyre-kickers.
"Single Keyword Ad Groups (SKAGs) for maximum relevance and Quality Score."
LinkedIn Account-Based Marketing
B2B Precision (ABM)
Bypass the gatekeepers. We upload your 'Dream 100' client list and serve ads directly to their C-Suite. We target by Job Title (CTO), Function, and Seniority.
"Sponsored Content & Conversation Ads designed to start sales conversations."
Retargeting & Nurture Loops
Full-Funnel Nurture
98% of visitors don't buy on day one. We build 'Nurture Loops' that follow your prospects across the web with case studies, whitepapers, and trust signals.
"Cross-channel tracking (Meta, LinkedIn, Display) to stay top-of-mind."
The Optimization Loop.
We don't guess. We test. A scientific approach to scaling revenue.
Hypothesis
We analyze your market, spy on competitors, and draft a data-backed strategy before spending a penny.
Deployment
Ads need a destination. We launch high-converting landing page architectures specific to each ad group to maximize relevance.
Attribution
We don't rely on basic cookies. We use server-side tracking to match ad clicks directly to CRM deals (HubSpot/Salesforce).
Kill or Scale
If an ad drives revenue, we double the budget immediately. If it drains cash, we kill it. Ruthless efficiency.
Turning wasted ad spend into £450k Pipeline.
The Waste
"A London FinTech was spending £10k/month on generic LinkedIn ads targeting 'Finance Interests'. Result? Zero attributable ROI and high bounce rates."
The ABM Fix
"We switched to an Account-Based Marketing (ABM) strategy. We stopped targeting 'interests' and targeted Job Titles (CTOs) at specific companies with 500+ employees."
Management Fees.
Performance-based pricing. We win when you win.
Validation
For startups testing a new offer or market.
- Ad Spend up to £3k/mo
- Google & Meta Platforms
- Creative A/B Testing
- Weekly Optimization
- Bi-Weekly Reporting
Growth Scale
For established brands scaling revenue.
- Ad Spend up to £20k/mo
- Cross-Channel (LinkedIn/TikTok)
- Dedicated Creative Strategist
- Conversion Rate Optimization
- Custom Data Dashboard
Enterprise
Full-service performance marketing department.
- Unlimited Ad Spend
- Attribution Modeling
- Video Production Support
- Daily Slack Access
- International Campaigns
Campaign FAQ
Honest answers about budget, creative, and attribution.
Not sure what budget you need? Use our ROAS Calculator.
Ready to scale your
revenue?
Stop burning cash. Start buying customers.
// SLOTS LIMITED FOR NEW ACCOUNTS